Who What Wear for Target

On Tuesday, Target announced it’s newest collaboration.

This time, though, it’s not with a designer.

The company announced that they will be partnering with Who What Wear to launch an apparel and accessories collection.

There are two particular things about this collab that spell big change for fashionistas high and low.

First of all, this marks Target’s first collaboration with a media company as opposed to a designer. As someone who works in social media, and obviously creates my own content via this blog, this is super exciting to me. Media platforms of all shapes and sizes have been expanding beyond their origins in the past couple of years as we become more and more of a media-centric society. I think this partnership will open new doors for those inside and outside of fashion.

Secondly, the Who What Wear for Target collection will be ongoing, rather than a limited time release as with Target’s past endeavors. New items will be released the first week of every month, beginning in February. The ladies of Who What Wear, Hillary Kerr and Katherine Power, will even use feedback from Target consumers to influence the designs of the collection as it progresses.

The prices will range from $14 to $49. Count me in! The collection with be “a mix of classic and on-trend pieces” inspired by street style.

At least we have something to look forward to in the depths of a dreary winter, right? 😉